And it is that maintaining a new business is not easy, there are many factors that affect success and sustainability over time; Especially with so much competition . These tips will be very useful, taking into account that customers are dynamic, evolve and have new requirements before buying.
Tips to make your Entrepreneurship more Sustainable and Successful
Measurement
Setting goals and objectives is the first thing you should do when you have your business and it is known by everyone. But, how do we know that we are on the right path to fulfill them? Measurement is the best option, we must measure the impact and know if we are close to our goals or not.
Regarding the sustainable issue, the measurement of environmental impact is very important, many companies seek to know the environmental and social value of their management and compare it with their financial performance. Sustainable and business issues increasingly go hand in hand and are gaining ground among customers.
Social inclusion
It also refers to economic inclusion and it is a market expansion strategy. When the needs of the base of the pyramid are understood, a business opportunity is found; likewise, it can make a “premium” product affordable for the middle or lower class, maintaining important features at a lower and more reasonable price.
More Sustainable Companies
The ecological, green, sustainable or organic trend is becoming a differentiating factor among so many companies that offer the same products and services. Customers are increasingly aware of the environmental impact of consumerism, and for this reason, they thank companies that are migrating towards more sustainable work.
From the smallest actions we can create a positive change, both in the finances of the company, and in the planet. Tell your clients and potential clients how you are working to fight climate change and good social causes .
Flexibility
The business model is very important when creating a venture, mainly because it defines our course. However, given the circumstances where demand is dynamic, our business model must also be able to be dynamic and adapt to the new demands of our market.
The new venture must be able to be flexible, adapt to changes, even from within the company. For example, if there is a new technology available that turns out to be more efficient and effective, human resources must be able to adapt to that new technology.
Or, for example, if you make clothes with sizes from S to XL, but your potential customers are requesting or asking for larger sizes such as XXL or XXXL, you must also be flexible and be able to meet that demand.
Listen to your customers
Paying more attention to customer comments, questions and suggestions can be a great business opportunity. Why? Because by analyzing that information you can find a need that is not yet being satisfied and therein lies a great business opportunity.
This goes hand in hand with flexibility, when you identify a problem and find the solution, be encouraged to do it, even when the "core" of your business or business model does not fit as well or deviates. The business model must mark the goal, but not the path.